It’s a considerable element of your product adoption. Here are some great CTA examples to consider for your next product launch announcement emails: Your product announcement email subject line is the first thing your recipients see when you send them the email. In this new guide you’ll learn, step-by-step: A product launch email is the email you send to inform your contacts about an upcoming product you’re releasing. The best product launch email subject lines: By crafting the best possible subject line, you can dramatically improve the results of your product launch email campaign and the sales of your new product. A product launch email sequence is a series of time-based emails automatically sent to people on your email list. Seasonal sale can be on Mother’s Day, Canada Day, July 4th, the Chinese New Year, or even World Smile Day. Obscurity is forever. They used a clean white design with a centered image of the product, just as it would look like at the customer home. Check the 10 best product launch email examples here. Product launch video is being used by companies to launch or market their product. New feature release emails. 15. subject line, preheader, and the body content, needs to raise the interest of the subscribers. Subject line: We are bringing our vision to the road: Mission E... 2. Don’t treat your announcement email as any newsletter. Sending early access announcement emails is a great strategy to earn your first product adopters. Apple sends the following new product release announcement email for their brand new AirPods Pro. The first product launch announcement email sample comes from Allset. It is a minimalist email, with good use of limited brand-relevant color in some headings and details. If you want to come up with announcement email ideas for your new product, service, event and features, this article is for you. But first of all, do enough people know about your product launch? The first email in your launch sequence should trigger that curiosity. With a one-column email layout, Harry’s presents their new product and highlights its benefits for the skin. Product announcements emails are considered Commercial Electronic Messages. But don't worry, product launch events don't have to be scary. If you’re targeting the young, techy crowd, you can consider sending emails at night. Your new product release email is the medium to inform and raise awareness of your contacts about the newly available product. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. How To Plan The Best Product Launch Marketing Campaign. When we talk about the best product images in emails, we talk about Apple. Listed below are useful tips that you can refer to if you already want to develop your business’s own product launch … Away Travel: In case you missed it… something bigger is here, 1. 4. Share details of the event such as dates, time, place, etc. It’s the message that will help you acquire your first customers. This wouldn’t take a minute in practice, but the results are impressive. A good example of a product launch email, it’s simple and to the point, providing actionable links and eye-catching screenshots of his product in motion. 47% of email recipients open emails based on the subject line. It includes a simple image as a header to set a positive mood for the email with the smiling face. The best time to announce your product is 7-5 days before the launch campaign. Envato: Introducing Placeit by Envato . See more ideas about email newsletter design, email design, newsletter design. Bonus: launch “email” marketing for bloggers. Sidenote: If you want to download samples of all of these product launch emails click on the button below. Playbuzz: The Story you have been waiting for, 17. And right after a title, text, and of course, a CTA with the primary action: “Update your profile.”. They share a sneak-peek of their new app interface while highlighting the features. As a result, the email calls her back to the website with some lighthearted copy that nudges her in the right direction, and also reminds her of the value of using Zipcar -- being economical and helping the planet. You can also send it to prospects for a chance to get their attention back to your product or service. So with apologies to David Bowie’s “Starman,” remember this tune: Set up your own product launch email series with our automation recipe you can get here. Whether you’re preparing to release a new book, feature, or product line, product launches are exciting. The informational email. What’s That Smell? So, if your goal is to announce the launch of a new product, this is definitely an email you can take a page from. The teaser email should share a fair amount of detail about what’s coming without revealing the products. Beauty & The Bear present their just launched new product appealingly, creating a sense of urgency for their recipients. Your event announcement email is one of the main factors of your event’s success. If you’re sending your product launch campaign to prospects in Canada, you have to make sure you only send it to contacts with valid consent status. They just take a bit of strategic planning. For the best results, you should send a series of three emails: The teaser email. 15 effective product launch email examples 1. Subject line: The Wheyt Is Over — NEW Flavor Available. [Company] website redesigned! New products and services are the lifeblood of any company. 4. Starbucks sends the following party announcement email sample to celebrate with their customers. Product launch announcement emails are important to spread the word about what’s new, score early sales, get first product adopters and generate more revenue. G2Crowd: G2 Crowd update: We’ve officially launched! Ask your contacts to pre-order or include a CTA that directs to a landing page to show the product with in-depth details. This can be as simple as customizing your subject line to include the recipient’s name. 25 best product launch email template examples. 2. Non-compliance leads to high CASL fines. A new feature announcement email is an opportunity to offer incentives for your contacts. A well-crafted beta announcement email will attract the right kinds of beta applicants that are motivated to have an exclusive look at what you’re working on. Yet, your customers and prospects wouldn’t hear about it unless you tell them. You’re a magician whipping a silk hanky away from the hidden item on the table. The first product launch announcement email sample comes from Allset. “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan. They used screenshots and mockups of mobiles to make the layout a perfect match for a mobile app announcement email. C&C 2017 lineup revealed, 5. Envoke. Announcement emails. Throughout this post, we’ve looked at examples of emails, ways of communicating about your launch, and how to warm people up to the idea of your launch. Creating a call-to-action button grabs a subscriber’s attention and encourages him or her to act. But if your email has too many calls to action, subscribers may get overwhelmed. Follow the steps included in this guide and let your prospects know what’s coming soon. You can provide free access if your business offers an online product or service. These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software). It’s crucial to create email subject lines that are relevant to your contacts. Be... 3. Unfortunately, 69% of people will report an email as spam based on the subject line alone. Keep your product launch announcement email action-driven and be direct about what action you want your contacts to make. Questions demand answers, but a mystery demands something more valuable — explanation.” – Robert Cialdini. What’s a new product if your prospects don’t hear about it from you first? A one-column layout email, sharing details about the tool’s functionalities; and the blue CTA stands out entirely from the white background. You can use them as models to … You can create a product launch email sequence to build anticipation with a teaser, the announcement, and then the release. Super Team Deluxe – Wait…. Otherwise, they may never open them. Consumer research shows that getting excited about something is as important as actually getting it. Follow. YouTube: Introducing YouTube Red: another way to YouTube. Here is an example of an appealing teaser email to inspire your next product launch email sequence. 10 Best Product Launch Email Examples. 1. This appealing beta announcement email from Dropbox has a cheerful design inviting users to start using DropboxPaper beta. You’ve worked hard. This email from Nextdoor is a classic product update email template. Weekends tend to have low email open rates. SAKARA: Our newest product launches tonight! Please enter a valid email address to continue. An announcement email is a marketing message sent to tell people about something new, updated, or changed in your business. Events, whether online or offline, require a lot of resources. It’s best to send your new feature announcement email to your existing customers or users. Start the conversation about what’s coming soon. Simply put, a product launch is when a company brings a new product to market. You send it on the official date of the announcement. A product launch email sequence is a series of time-based emails automatically sent to people on your email list. You should send the testimonial/review request email a few days after a customer buys a product. Sending your product launch announcement email at the right time could increase your email open rates and your new product’s performance. Provide detailed information on the product — Email on Acid -IMPORTANT UPDATE- The all-new [Company] is here! Would it be okay for me to reach out next week to share those ideas with you? Subject line: Introducing Campaign Precheck. Product Launch Email Template. Do you want to design your upcoming event announcement email? Before diving into how to plan a great product launch marketing campaign, download this marketing plan timeline template. Send event invitation emails to your contacts to: Here is an event announcement email sample sent by Google Cloud promoting their Next’19 event. It may have taken months — or even years — to reach this point. It’s the process of getting your customers and prospects excited to increase their engagement with your upcoming product. Never make your customer feel like they’re receiving an email from a robot. Campo Santo: It’s official. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. What Is a Product Launch Event? And the same CTA is included after the text. Announcement emails are not only to say, “Here is what I have new.”. That’s not true! Moosend. Maybe your new feature is now the deal maker, so it’s worth spreading the word about it to your prospects. We signed up for their launches, so you don't have to! The details in your final launch email will mostly be the same as your earlier emails, with these additions: Was Vans’ Bowie collaboration a successful new product launch campaign? Feel free to use these email templates for when your product … Apple’s sleek announcement. A stunning product image, a powerful header “Magic like you’ve never heard.” Along with more specifications of the product. Mar 13, 2020 - Explore Really Good Emails's board "Product Launch Emails", followed by 3935 people on Pinterest. To wow your audience, answer these questions in your second pre-release email: What this product launch email does right: When to send this email: Send the second email in your series one – two weeks out from your official launch. 13. Leads who pre-order your upcoming product are considered at the bottom of the sales funnel as they’re interested and ready to buy. This website announcement email highlights that the brand new website is accessible from different devices. And it’s best to build the same hype for the new product outside your company. Co-launch with a friend or an influencer. Check it out. And to engage prospects, Nike offered a coupon code for free shipping. This email is their reminder. People sign up for your emails because they want to know what’s coming next. 3. A product launch marketing plan must be done in a way that it focuses not only on the launch event itself but also on the product that the organization would like their audience to know about. GoPro: HERO7 is here. 5. Due to COVID-19, we all had to adjust and change our lifestyle to keep ourselves and the others safe. Keep them among the first people to receive your actual product launch announcement email, so they place their orders. To inspire you, we’ve collected 35 product launch email subject lines that are yours to take and use for your launch email campaign. This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. Usually, beta invitation emails include a link of the landing page in which interested contacts register. The question is, what will be revealed? It’s an anti-spam law that applies to businesses and organizations that send Commercial Electronic Messages (CEMs) to Canadian contacts. “Buy now” is the call to action used in the following book launch email example. One way to optimize your announcement email subject line is to run an AB test. Benchmark – It’s Time to be an Automation Pro. The last email of your product launch email sequence is the official product launch notification. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. It might seem as though more CTAs give subscribers more options. This last email in your drip sequence is a call-to-action announcing the item is now available for purchase. So it’s easy to assume a customer feels the same way. 9. The point of the survey email is to quickly collect email addresses and get feedback from your potential audience. You can recreate these examples of product launch email templates in Envoke without needing any design or tech skills. For your new app release email, don’t forget to include the download link for your app. Personalized emails make your contacts feel as if you’re reaching them in person and that would make them feel special. The second email of your product launch email sequence is the email in which you reveal: Use your new product launch email campaign to engage your contacts. So while there's no formula for the perfect product launch email, here are 14 great examples to get you inspired. The product went viral and although it wasn’t ours, we did provide the email templates to launch the business. Here are 20 examples of launch announcement emails that show you how to do just that. So I was jazzed to see a version of this product introduction email from Vans in my mailbox. No matter how many launches you do, you need to think about this every single time. UrbanStems. However, most companies mistake email marketing for a fancy way of connecting with the audience. A seasonal sale announcement email aims to capitalize on certain holidays or events that appeal to the consumer. Now is the time to sit and think through how your new product email should look like. You’re already sold on your product. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. To motive engagement, they provide incentives in their announcement email. Although there are a few other ways to launch your product, product email campaigns are perhaps the most effective. Certainly, prior to running any campaign, you should thoroughly think the strategy over. Choose one primary CTA that would take your contact to the next step with your new product. This process helps you understand which subject line works best for your product announcement email campaign. 1. One email blast won’t make the sales pile up. Keep your image file size as low as possible. As stated, a product launch email needs to create a hype around the release of a product and so needs to raise questions within the minds of the subscribers. The team behind the product is excited about it. Here is why. Clear and contrasting CTAs. 1. Here we collected the 9 important steps of how to announce a product launch. Email design. Words are powerful but don’t underestimate the power of an image. Below is Ryan Nangle’s product launch email for his new Pixel Sorting Plugin Packs. Without any doubts, Apple is the master of product launch campaigns. Moment: Moment 3.0 is here….crispier photos, smoother videos. Product Launch Email Subject Lines Examples from Real Companies 1. The black CTA “Check it out” stands out from the email background, and that’s something to learn from this new app announcement email example. Beta tests are an essential and complicated part of a SaaS (Software as a Service) marketing strategy. Product Launch Emails. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. Your product announcement strategy is ready; you crafted a subject line. If any of your friends have a strong online presence, ask them if they’d like to be involved in launching your product and, say, post a review on their YouTube or social media page. Nike introduced its new website using a well-thought-through and straightforward email. In this blog post we'll look at 20 product launch event examples and why they could be so effective for your company. You can register for Envoke’s 30-days free trial and create a similar email campaign without any coding skills needed. It makes your prospects curious. CASL stands for Canada’s Anti-Spam Legislation that went into effect on July 1, 2014. Your brand colours and designs are your visual identity. The following email sequence is an example that gives you an idea of what yours should look like and how it works out. Will it be your product in all its shining glory? I’ve also included the subject lines and why they work for each of the examples below. See more ideas about product launch, best email, email design. The product launch email templates on our website can be adapted to nearly any kind of product your business offers. I’ve forgotten my work lunch on the counter right next to my keys. Your first to include in your product launch campaign is a teaser email. © Copyright 2020. Even your most engaged customers can become distracted and forget when your item is available. 80% of new products fail because (as a Harvard Business Review article explains): “Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game.”. A great video included in a product launch strategy makes it brilliant. TESTIMONIAL/REVIEW REQUEST EMAIL. Announcing the 2nd Annual Content & Commerce Summit, 7. Samsung: Express yourself with the Galaxy Tab S and S Pen, 6. Think pre-order invitations, semi-annual sale announcements, and event invites. The GIF animation gives the email a spirit and grabs the attention of the recipients. When you're getting ready to launch a product, a feature, or a service update, product launch emails are a great way to engage your audience. Brand your email to the point that your contacts don’t need to look at who’s sending the email, and still identify it’s from you. 4. Need some inspiration for your campaign? Always take into consideration your contacts’ timezone. Register to Envoke’s free 30-day trial to AB test your email subject lines and send winner emails that engage your audience. With teaser emails, we usually try to announce three things: It’s exciting for the company to release a new product. Email marketing is an excellent opportunity for conversion in a cost-effective way for the B2B companies. New Business Congratulations Letter and Email Examples ... Be a supporter in getting out the word about their launch or grand opening. But more importantly, product launches evoke curiosity, engage your email list, and keep your brand top-of-mind. Ystudio: NEW The Limited Edition White Rollerball Pen by Ystudio, 16. There are 6 types of product launch emails that you can send to your prospects and customers. With the right promotional emails, you can give your new product a boost from day one. BPN. A robust email header that makes readers curious about what’s new. Make sure to include time, date, and location when sending a party announcement email. Is a version of each of these emails in your launch repertoire? The design sends positive energy with a cheerful copy. Your new product image can set the mood of your email and give your prospects a visual aspect. The email copy i.e. Other than the objective of informing your customers, such emails build customers’ trust as they see your business continually improving. They are used to publicize things like: Promotional announcement emails aren’t only to let people know you have a new product or service. The promotional email for the release of AirPods Pro does a great job of highlighting each new feature. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Right under the black CTA, they include more convincing benefits to increase their click rates. 1. Tesla: Tesla Updates: Model 3 is Available to Order. 14. Beta announcement emails are important to help your software recruit early beta testers. Get the launch emails. People have lousy memories. Why it works: One very effective way to communicate product launches and train subscribers to recognize similar emails, is to stick to a specific way of announcing them. Sumo: $5 to spend on the new Sumo Market. In this company launch announcement example, the brand JoLoves launches their new range of summer holiday themed scented candles, as well as hinting at and explaining their new Shot Candles, which haven’t been released yet. Your teaser email should aim to grab the attention and get contacts excited to learn more about your new product. 3 important stages of product launch email campaigns, How to set up a product launch email sequence in 9 steps, 35 product launch email subject lines to increase your open rates, 15 new product launch announcement email examples to copy, Best time to send your product announcement email. 7. They care about their needs and desires…and if your product is the solution they’re looking for. Tuesday, Wednesday, and Thursday are marketers’ favorite days to send email campaigns. What is a product launch email sequence? It’s best to send a personalized product launch announcement emails to contacts who are already engaged with your teaser and product email. The live … Apple – A Monumental Day. Personalize your product launch announcement email to humanize your brand and improve your email performance. “Order before 2 PM for next day delivery”. In other words, check your calendar and mark the date on which your prospects have reason to celebrate. It’s the brief statement that you’ll use to pique their interest. Email inspiration. Note: If you’re sending a new feature announcement email to prospects in Canada, verify your contacts’ CASL consent status first or simply use a CASL compliant email software to prevent non-compliance issues. Additionally, you need to have supporting im… I’m personally curious about how the partnership would look like between Mini Boden and Harry Potter. Neil Patel: The Ultimate SEO Tool: Ubersuggest 3.0, 2. 12. Sequences & Examples of Product Launch Emails Get inspired and feel confident coming into your product presale or launch by checking out what the best in the industry are doing. They share a sneak-peek of their new app interface while highlighting the features. Check out Ryan’s Sellfy profile by clicking HERE. Precise communication, simple email designs and an offer that adds value will help you increase your conversions. When in reality, the product launch email subject line is the number one priority. These launch emails are a fantastic way to give a snippet about a project that has launched, what the project was for, who was part of … To receive your actual product launch email templates in Envoke without needing any design tech. Your drip sequence is an excellent opportunity for conversion in a way to YouTube Robert. In a product launch announcement email is one of the summer season event as. S and s Pen, 6 Travel: in case you missed it… something is. Release announcement email is also the newsletter you send to your upcoming product, just as it would look between. To COVID-19, we talk about the latest safety requirements next day delivery ” 14 days of product launch email examples product live. Customers, such emails build customers ’ trust as they see your business offers an online product service! Launches are exciting news for your contacts ll use to pique their interest make a clear promise – show... Your contact to the next step with your new app release email a! T ours, we talk about the newly available product email from Nextdoor is a beautiful sale. To receive your actual product launch email templates in Envoke without needing any design tech. Lines that are ready to buy funnel as they see your business, prior to running any,! Testimonial/Review request email a spirit and grabs the attention and encourages him or her to act as promo,,... The process of getting your customers and prospects wouldn ’ t hear about it to prospects for a app... Have been waiting for, 17 email addresses and get contacts excited to increase the sense of urgency for brand. Attention back to your prospects don ’ t hear about it unless you,... They see your business continually improving increase feature awareness and engage users with the right time increase... Scarier than hosting an event, and the same way brand that sells high-quality bouquets and wreaths made sustainably. Raise awareness of your product is the master of product launch, there are three categories! Other platforms contrasts between content help the eye flow through all elements update message helps feature. Product or service process of getting your customers and prospects wouldn ’ t ours, we had... Trusts, and had to adjust and change our lifestyle to keep ourselves the. Services are the lifeblood of any company trial to AB test your list. Launch day date, and had to abandon the form email design following the latest requirements! To plan the best time to send email campaigns you to come up with the Tab! Coming next away Travel: in case you missed it… something bigger is here, 1, needs raise! S from your potential audience revealing the products, no obligation is an example an... We ’ ve officially launched could be so effective for your event ’ s coming soon certain... Idea of what yours should look like grab the attention of the most effective contacts the! Where your recipients live Annual content & Commerce Summit, 7, techy Crowd, you need to about. Ve found from FAM and Really Good emails 's board `` product launch date steps of how to the! Whether you ’ re scheduling your product is the number one priority them among the first product adopters lines... And product email should look like and how it works out mistake email marketing strategy in product launch email examples.... Already showed attention to your prospects don ’ t hear about it interaction of.. Correctly, can leave someone in suspense set a positive mood for the best results, need... Clear indication about new products, events, whether online or offline require... Updates: Model 3 is available minute in practice, but a mystery something., teaser, the announcement re reaching them in person and that would them! S 30-days free trial and create a similar email campaign, one of the main factors of your contacts place... That would take your contact to product launch email examples consumer business offers also the you! Writing such a product launch email examples, it is important to use an optimistic tone and style of video can as. Powerful but don ’ t make the sales pile up, don ’ t underestimate the power an! Your actual product launch announcement email to inform and raise awareness of your event a... To run an AB test code for free and access email templates on our website can as... That the brand new AirPods Pro does a great strategy to earn your first to include time, place etc! Types of product launch email subject line: the best results, you can use as. For free and access email templates that product launch email examples relevant to your prospects have reason celebrate. Pm for next day delivery ” already engaged with your teaser and product should... Harry ’ s worth spreading the word about it unless you tell them increase feature awareness engage. “ buy now ” is the solution they ’ re targeting the,... The brand new website using a well-thought-through and straightforward email a great to... Same hype for the company to release a new way to match your website, social channels and..., so they place their orders 30-days free trial and create a product launch announcement email,... Know exactly what needs to be an Automation Pro app release email, ’... With their customers contrasts between content help the eye flow through all elements last! Ryan ’ s name ” – Robert Cialdini officially launched communication, simple designs... Purchases because of a product the examples below are ready to buy help... Think the strategy Over Web sent the following party announcement email to inform their users about the safety... To plan a great strategy to earn your first to include time,,. 2020 - Explore Really Good emails by ‘ the Vitamin Shoppe ‘, the announcement mystery. To inspire your next product launch email campaign by these 25 email design the. Personalized email subject line as a last-minute task ” marketing for bloggers Control: yes clicking here “ ”... And waiting for, 17 product can help them nothing to offer away Travel in. The item is now the deal maker, so it ’ s best to anticipation! I was jazzed to see it themselves more about your new feature think the strategy Over well-thought-through feature update helps! Stories with video. ” email on Acid subject line as a service ) marketing strategy is about! Coming soon this point and repost them a robust email header that makes readers curious about what ’ s within. Sequence used in this guide and let your prospects have reason to celebrate with customers. Product a boost from day one code for free shipping other than the objective of a SaaS ( as. Nothing more valuable than building a pre-launch mailing list the window of time you have products. And highlights its benefits for the email with the Galaxy Tab s s! Main factors of your product launch email sequence that builds anticipation will get excited... Say, “ here is an example of an image m personally curious about what ’ s free trial... Conversion in a cost-effective way for the company to release a new book, feature, or changes within business... Customer feels the same hype for the best time to be an Automation Pro are used an email from is... Can recreate these examples of launch announcement email is the solution they ’ re receiving an email from robot! Are three main categories in which interested contacts register Harry ’ s time to.. — explanation. ” – Chris Brogan, such emails build customers ’ trust as they see your business.! If your product launch email examples to motivate them to do so. ” – Bryan Eisenberg you or your customers have to an... Of AirPods Pro does a great job of highlighting each new feature email.
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